DESIGN

WAXWING CAPITAL

Logo design for a private equity firm. Client requested something different from all the monotonous logos used by other equity firm. The client wanted a strong, professional font that was conservative and not too edgey.

The cedar waxwing bird, where the company gets its name, was incorporated into the logo as abstract double curves. These curves resemble the wings of a bird and also unifies the two words of the company name.