DESIGN

FOLICA.COM REDESIGN BRAND BANNERS

Folica.com is a hair and beauty e-commerce site that's relaunching their site in 2010. I was hired to assist their design team in creating banners for their brand landing pages. As the first image a user sees upon going to a brand page these banners were meant to be impactful, show off the products and represent the brand as closely as possible.

An initial challenge of the project was finding assets. With little initial assets provided to me, pulling graphics from brand websites and masking product silhouettes myself became a standard process. When a brand didn't have enough assets, I was in charge of creating my own elements for the banners. While the scope of the project seemed daunting on such a short timeline (30+ banners in 2 weeks), the creative freedom of the project allowed these banners to truly stand out.