DESIGN

BCAKENY REBRAND & WEBSITE

BCakeNY is a small cake design studio that has an equal amount of pride from where they're from (Brooklyn, NY) as they do the quality of their cakes. They initially reached out for a new website and not satisfied with a light facelift for their site, I ended up giving them an entire rebranding.

While they enjoyed their previous logo using the fonts Giddyup and Zapfino (shudder), they welcomed an updated logo to breathe fresh air into the redesign. After 4 rounds of revisions and dozens of logo variations, a final logo was chosen. This finalized logo retained the brand's balance of whimsy and professionalism. The site mimics the logo's circle throughout, with an easy to use interface for interested clients to peruse order forms, see the latest BCakeNY news and view galleries. Their business cards were also redone to represent the new site's look to complete the rebranding.